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Mattel launches revamped global branding team | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
Wendy Goldman Getzler

Mattel, the world’s largest toy company, has created a new streamlined marketing and creative division that will span the company’s global portfolio of consumer brands, and former Barbie GM Richard Dickson will be leading the charge as chief brands officer.

http://strategyonline.ca/2014/05/26/mattel-launches-revamped-global-branding-team/
 

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